Chasing Cool

June 4, 2010

I have been rereading “Chasing Cool” by Noah Kerner, published in 2007. It is an interesting manifesto on what “cool” is, who has it, and how they got it. With a lot of references to street culture and music, and the main message being that cool needs to start inside a company, it was worth a second read.

http://chasingcoolbook.com/

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