(RED)

February 17, 2010

Project (RED) has come along way in their fight against AIDS in Africa. By collaborating with a wide range of brands they have found a powerful vehicle to raise awareness and cash. Tie-ups with American Express, Apple, Nike, Converse and many others are all very cool. Check out the collab with Girl Skateboards, including a behind the scenes video on the site.

http://www.joinred.com

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